Our new branding
When we decided to build software for our new lettings property management solution we needed a way for our customers to differentiate between the two products. Being such a big project in its own right, it deserved to stand out on its own but we also needed it to be recognisable as part of the dezrez brand.
We turned to our friends at s8080 – a creative design agency who have recently completed the new Number 10 website. If it’s good enough for the Prime Minister, it should meet our high standards too.
S8080 did not disappoint. Below we can show you a glimpse into the design process for our new logo and the time dedicated in getting the logo just right.
Our dedication to our new solution has not stopped there. See our other pages to see how we are building the software from the ground up with you, the users, in mind.
With new functionality comes new branding. See the thinking behind the design process.
- Give S8080 the design brief / project summary
- Brainstorm Keywords
- Sketching (generating ideas)
- Refining the preliminary Designs (sketching reflecting and developing)
- First round of logo ideas presented to Dezrez
- Finalising the chosen logo design
- Adding typography
- The final logo