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An Agent's View of the Market: Buyers Are Searching Again, So Why Aren't They Buying?

A red 'For Sale' sign outside a UK terraced house, with the headline 'An Agent's View of the Market: Why Buyer Searches Aren't Becoming Sales' overlaid on a dark blue panel alongside the Dezrez logo.

By Benjamin Jobbins | Head of Group Account Management | 15 September 2026

Buyer searches are up 7% year on year, the strongest annual rise in twelve months, according to Zoopla's latest House Price Index. If you're an agent, that sounds like good news. So why does the same report show sales agreed still sitting 6% below last year? The autumn market isn't quiet. It's just being more careful about which conversations actually turn into offers.

This perspective comes from Benjamin Jobbins who spent 24 years in estate agency, including running multi-branch operations nationally, before joining Dezrez as Head of Group Account Management. Here's what he's seeing in the market right now.

 

The market is active, just more selective

Buyers are back looking, even if it doesn't always feel like it on the ground. The problem is that interest isn't turning into sales.

  • Zoopla reported buyer searches up 7% year on year, the strongest annual rise in 12 months
    Nationwide's August index put annual house price growth at +1.6%
  • Rightmove reports buyers have the widest choice of homes for sale at this time of year in 12 years
  • Bank of England figures show mortgage approvals slipped to 56,100 in July, from 58,200 in June

Interest is returning faster than transactions are following it. And with more homes for sale at this time of year than at any point in over a decade, that renewed demand is being spread across a lot more property.

That's why pricing has moved to the centre of almost every conversation agents are having with vendors right now.

 

Asking prices are under real pressure

Average asking prices fell from £378,304 in May to £364,999 in August, a 2.0% drop that's the largest fall for August in eight years. More choice has clearly shifted the balance toward buyers.

The takeaway for agents: winning the instruction was never the hard part. Winning it at a price the market will actually respond to is the real challenge this autumn, and it's worth having that conversation with vendors before the listing goes stale.

 

Why buyers are hesitating: the affordability squeeze

Mortgage approvals eased to 56,100 in July, down from 58,200 in June and well below around 65,000 recorded in July 2025. The effective rate on new mortgages reached 4.45% in July, and the average five-year fix at 75% loan to value sat around 4.8% in August.

The knock-on effect is real: buyer purchasing power is down roughly 9% since January. On Zoopla's example, the same monthly payment that supported a £200,000 mortgage in January now supports closer to £182,000.

That's a meaningful shift in a matter of months, which is exactly why an agreement in principle from a few months ago can't be trusted at face value today. Re-qualifying buyers isn't just due diligence anymore, it's what keeps a sale from falling through at the worst possible moment.

There's a note of optimism in among all this: RICS's latest survey put 12-month sales expectations back into positive territory, even though near-term buyer enquiries are still negative. In other words, the trade thinks this converts, just not quite yet.

 

What this means for your instructions this autumn

There's stock. There are buyers. There is lending available. The job now is connecting all three at a price that actually makes people act. Four things worth focusing on:

  1. Price to transact

    With stock at a 12-year high, an over-valued instruction can turn stale within weeks, not months.

  2. Work the buyer

    Search activity is climbing. Turning that interest into viewings and offers, rather than letting it browse and drift, is where the real opportunity sits.

  3. Manage affordability

    Mortgage rates and purchasing power are both moving quickly. Qualify buyers early, and re-qualify them if a sale is taking time to progress.

  4. Have the vendor conversation early

    Use viewing feedback and comparable evidence to guide a price review as soon as it's needed, not after weeks of silence have already dented a vendor's confidence.

The market hasn't disappeared this autumn. It's become more selective. The agents who get ahead of that shift, rather than reacting to it, are the ones who'll keep instructions moving through to completion.

Want to see how Dezrez helps agents price with confidence, follow up buyer interest automatically and keep vendors in the loop before the silence sets in? Book a demo or talk to our sales team today.

Sources: Nationwide House Price Index (August 2026); Rightmove House Price Index (July 2026); Zoopla House Price Index (four weeks to 16 August 2026); Bank of England Money and Credit statistics; RICS UK Residential Survey.

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Author

Written by Benjamin Jobbins. Benjamin Jobbins is Head of Group Account Management at Dezrez. He spent 24 years in estate agency, including running multi-branch operations at a national level, so he knows first-hand what market shifts like these mean for agents on the ground.

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